Honest
We'll tell you when AI isn't the right solution. If the projected return doesn't justify the disruption, we'll say so — and we won't take the engagement.
About
Practical AI for European SMBs.
Most AI advice is built for large enterprises with dedicated data teams. SMB-AI exists for everyone else: the 30-person ops team, the family-run manufacturer, the regional consultancy. We bring the same practical thinking to your business, without the six-figure consulting fee.
Our approach
Pragmatic, by design.
We focus on what actually works. AI is a useful tool, but it's not the answer to every problem. Our job is to figure out where it genuinely helps your team and where it doesn't — and we're just as happy saving you from a bad investment as we are building a good one.
We design for the real world. Systems need to survive staff turnover, changing priorities, and the occasional mistake. We plan for that from day one and keep the documentation clear enough that anyone can pick it up.
How we work
Three commitments we hold ourselves to.
Clear
No jargon. Every recommendation comes with the trade-off attached, written in plain language.
Measurable
We track what we ship. Hours saved, errors reduced, response time improved — concrete numbers, not vibes.
Who we are
Small team. Hands-on.
A small consultancy based in Ireland. The same person leads every engagement, from first call to final handover — a senior software engineer with over a decade of experience building production systems across multiple industries, most recently focused on AI-integrated applications for small and medium businesses.
Want to see if we're a fit?
Book a free 30-minute consultation. No pitch, just a conversation about what you're dealing with.